Los Angeles, Calif. (June 14, 2007) – Elvira, Mistress of the Dark, is searching for a surrogate handmaiden with whom to share her personal appearance duties via the Fox Reality Original “The Search for the Next Elvira” which debuts on Fox Reality, the only all-reality, all-the-time cable and satellite network on Saturday, October 13 at 9:00 PM PT / 12:00 AM ET. Queen "B" Productions and Panacea Entertainment are producing the series exclusively for Fox Reality in association with Natural 9 Entertainment (“Reality Remix,” “Fox Reality Really Awards”).

“There are simply too many ghastly engagements for one ‘Mistress of the Dark’ to entertain,” said Elvira. “I am searching for someone to share my tricks and treats with – someone to help spread the Halloween spirit.”

On Friday, July 13, Fox Reality will host an open “Casket Call” at the Queen Mary in Long Beach, CA for their original series “The Search for the Next Elvira.” From the hundreds of horrific hopefuls, Elvira will cut the group down to the unlucky thirteen participants, while the others will be told to “Rest in Peace.” Later this evening, Elvira will be crowned with her new title “Queen of Halloween.” Instructions for entering the Fox Reality Original “The Search for the Next Elvira” through the open “Casket Call” are posted on www.foxreality.com.

"We receive hundreds of Elvira appearance requests every year," said Panacea CEO Eric Gardner, who is executive producing along with Cassandra Peterson, who created and portrays the iconic character. "We began dreaming of a world in which there would eventually be legions of franchised Elviras, including one in every shopping mall atrium in the country each Halloween season --- Fox Reality has given us the opportunity to anoint the first recruit."

“The Search for the Next Elvira” is a reality series consisting of three, hour-long episodes during which contestants will compete to see if they can look the part, and present the same wit, poise and courage as the real Elvira in hopes of portraying one of Halloween’s most recognizable icons. Following the second episode on October 20, audience members can vote for their favorite aspiring Elvira who will be crowned as the next “Mistress of the Dark” during the LIVE finale on Halloween.

ABOUT FOX REALITY
Fox Reality launched May 24, 2005 to become the first destination for lovers of unscripted programming. The channel offers major US network favorites, exclusive international reality programming, Original Series and Specials. Fox Reality offers reality viewers more of their favorite reality programming with RealityRevealed in Primetime with never-before-seen footage, exclusive interviews, behind the scenes secrets and more reality fun. Fox Reality is currently seen in approximately 35 million households. To get more information on Fox Reality programs and schedules, please visit www.foxreality.com

ABOUT ELVIRA
Cassandra Peterson debuted "Elvira's Movie Macabre" on local LA TV in 1981, which quickly became KJH's #1 show. A special 3D broadcast resulted in the sale of 2.7 million pairs of 3D glasses in greater Los Angeles. In 1983, Elvira became the first horror host to be nationally syndicated, running in over 100 markets. Her first feature film, "Elvira, Mistress of the Dark,” was released in 1988, and the latest, "Elvira's Haunted Hills," in 2003. The character has spawned over 400 Elvira product licensees, from pinball and slot machines to motion-controlled rides and perfume. More info can be found at Elvira.com.

ABOUT NATURAL 9 ENTERTAINMENT
Natural 9 Entertainment is an independent production company based in Burbank, California and currently produces a daily entertainment recap Fox Reality Original series, "Reality Remix." Natural 9 has produced a wide array of daily series with Aaron Spelling Productions, weekly series and specials for ABC, NBC, FOX, FOX Sports and MTV, among many others. Natural 9 has also produced the Los Angeles Area Emmy Awards for the Television of Arts & Sciences as both a live event and television special. Before founding Natural 9, Carol Sherman was previously Head of Finance & Business Affairs for KABC. Jeff Androsky, original director at "Eye on LA," serves as President of Production & Development.

Media Contacts:
Sienna Sanders / ssanders@mprm.com / 323-933-3399 x4229
Theresa Black / tblack@mprm.com / 323-933-3399 x4218
Sarah Carragher / scarragher@mprm.com / 323-933-3399 x4249

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